Blume expands digital marketing capabilities with new hire

Blume, has appointed Callum Naylor as Paid Social Manager to lead its paid social media strategy.

In this newly created role, Naylor will focus on optimising paid social media campaigns for Blume’s consumer facing brands to drive customer acquisition and growth for its law firm panel. He will work closely with the wider digital marketing team to deliver its integrated, cross-channel digital marketing strategy.

Naylor joins Blume from Social Tap, where he was responsible for building a team of six to deliver complex Facebook and TikTok campaigns for a range of clients. He has extensive experience managing social media tools and digital media platforms across all aspects of the customer experience.

Blume is on a wave of senior hires as it grows its inhouse tech and digital marketing capabilities in a move to implement more innovative and flexible digital strategies to attract and engage with prospective customers, on behalf of its clients.

Steve Evans, COO of Blume says: “Extending our inhouse digital marketing operation is more important than ever as people interact with brands across an ever-increasing number of channels, through multiple devices. Callum is a great addition to the team and will play an important role in shaping Blume’s social media strategy moving forward.”

Callum Naylor, Blume’s Paid Social Manager adds: “I’m really excited to join such a strong and dynamic team and look forward to supporting Blume’s customer acquisition strategy with a collaborative, focused and data-driven approach to paid social advertising.”